On the following pages, guitar aficionado presents nine of the fender custom shop s recent oneofakind master built creations. Fender custom shop represent the pinnacle of fender craftsmanship, handcrafted guitars and basses to satisfy any player. In order to protect the health and safety of our employees and communities, the mod shop will cease to take orders effective on friday, march 20, 2020 until further notice. Stevens and john page opened the fender custom shop in 1987 in a small, 850squarefoot space next to the main fender factory. A fender custom shop and a regular american strat are both excellent instruments. The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone. There are actually a ton of cs guitars you can buy off the rack at wildwood and other cs dealers. We have implemented a work from home policy to ensure the wellbeing of our support staff and are available to help you. Eight legendary fender luthiers have reunited for a documentary and a series of limited guitars.
You can find a true regular production gem and you can find a cs dog. Building the saleen stratocaster 1 dream factory fender. Created in fenders dream factory custom shop by master builder ron thorn whose name would blend quite nicely into gots labyrinthine. From artist series guitars that capture the vibe of our favorite rock stars to artisan series axes that highlight the beauty of rare, exotic woods to thundersummoning custom shop basses to masterbuilt marvels, weve got it all. Does the fender custom shop have a direct number i can. Shop for fender acoustic, bass and electric guitars on world music supply for the best deals online. Cmc guitars fender custom shop fender relic fender. Founders project celebrates 30 years of the custom shop. The dream factory, fender custom shop by tom wheeler booktopia. The dream factory features hundreds of fullcolour photos of incredibly rare, collectible, and limited edition handcrafted guitars. Every intricacy of johnsons original was reproduced in painstaking detail by lopez.
The custom shop is home to fender s most skilled and talented builders. Hal leonard dream factory fender custom musikhaus thomann. Strings by mail the dream factory fenders custom shop hardcover within a 10 by 10 deluxe slipcase author. Hal leonard dream factory fender custom thomann belgie.
Due to this, our business will close for 4 weeks effective from 3pm, tuesday 24 th march. Shop builders are completely dedicated to their artpart craftsman, part artist. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factory every day. The idea was that theyd build a few custom instruments for artists and some showpiece instruments for trade shows. John page custom shop 60 strat fender stratocaster. I could be wrong but i think they started producing john page era cs strats in 1992, that is about the earliest ive seen. Devoting themselves to combining art and science with their limitless vision and. Custom shop builders are completely dedicated to their artpart craftsman, part artist, part music fan and, more often than not, part mad scientist. On the other hand, its really hard to beat fender in the american professional price range, not to mention you can go into a well stocked store and compare a bunch and pick the best one, with custom shop you often have less to compare. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factoryevery day. Our goal at the fender custom shop is to insure that your dream guitar meets your exacting needs and is precisely built to your specifications.
Fender 0995501016 the dream factory, custom shop, wheeler wheeler, tom on. In over 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and. The fender custom shop has been doing that for 30 years. In episode 1 of this new series, fender s connections to automotive manufacturing are explored as principal master. Welcome to the dream factory, the epicenter of guitarbuilding innovation. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians. Slowly but surely, the impetus that was so humbly kicked into motion in the late 1980s brought about a familial thing, a true custom shop family with a commitment to.
The custom shop is home to fenders most skilled and talented builders. Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. The fender custom shop is proud to introduce five striking models to its 2012 limited collection. The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone. The fender custom shop began in 1987, under the supervision of thenceo bill schultz and its first two master builders. The dream factory is the third in a series of hardcover books, joining the award winning titles the stratocaster chronicles and the soul of tone by. Combining originalera fender style with modern refinements and. If you are ordering a oneoff masterbuilt instrument, the master builder commissioned to build your instrument may contact you with questions and to confirm details, but. You can have your guitar built at the same factory where eric clapton s guitar is built. The dream factory, the amazing story of the people behind. You can pick up a cs time machine for under 2k used. Finely crafted guitars and basses created by artists, for the artist. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in.
Tom wheeler this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. Fender custom shop guitars have been crafted for and with the input of the world s finest players names like clapton, beck, burton, cray, gilmour, townshend and vaughan, to name just a few. The artisans at the dream factory put their imaginations to work with a pair of. Fender the dream factory limited edition custom shop. Once you have decided on your ideal guitar, the custom shop dealer will arrange a quote for you, and when you are happy with the quote well submit your order to the fender custom shop. Fender 0995501016 the dream factory, custom shop, wheeler. But fenders mainfactory guitars are very, very good these days, probably better than they ever have been. The john page classic line is the culmination of my 40 years of building custom guitars. Wildwood guitars is proud to showcase the largest collection of fender custom shop guitars on the planet. Fender forums view topic fender merging with gibson usa. For thirty years the fender custom shop the dream factory has been.
Each man recounted the emotional ups and downs of the company, the crazy startup environment, and most importantly the pride of craftsmanship. All fender custom shop instruments are expertly crafted according to exact. To celebrate the legendary shop that has built guitars for the likes of eric clapton, johnny cash, merle haggard, the stones, jimmy page and bob dylan, director ross haines has made a short documentary dedicated to the nirvana for guitar lovers. The fender custom shop honors the incredible strats produced in 1959. The music zoo is an authorized fender custom shop dealer. On the following pages, guitar aficionado presents nine of the fender custom shops recent oneofakind master built creations. Generally speaking they reflect their respective price point, but not always.
The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. Learn how the fender custom shop, originally intended to employ. Teaming up with matthew logan vasquez delta spirit, lopez built a cadillac green prototype with onboard delay. Any orders received after this time will be fulfilled as soon as possible once we. The limited edition fender custom shop 59 strat heavy relic is a throwback to one of the most exciting times of stratocaster. Your instrument will either be built by our team of luthiers or, if its very detailed or requested, it. My custom shop fender is not better sounding or better playing than my american standards. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars.
Nzs covid19 alert level will move to level 4 from 25 th march 2020. Little did they know what the very near future held in store for the fledgling operation. Fender custom shop introduces new custom collection fenders dream factory introduces new striking time machine, pro and custom deluxe models scottsdale, ariz. The dream factory fender custom shop this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and. The sales department at your local fender custom shop showcase dealer is your direct link to the custom shop sales department. Get the guaranteed best price on biographies like the fender the dream factory. Page 2 for since 1987 the fender custom shop has been a dream factory producing guitars that are to playing what ferraris are to driving the skilled craftsmen. Dive into fenders design dna and history as fender custom shop master builder carlos lopez tells the story of the marauder an experimental 60s offset the world wasnt ready for until now. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california. If you need assistance locating a fender custom shop showcase dealer in your area, please contact our consumer relations department and a representative will be happy to assist you. Fender custom shop pushes the dream factorys boundaries. See how easy it is to create a customized fender instrument. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music industry.
In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it. But if you want a truly custom build then yeah, thats a different ballgame. Founders design project fender custom shop 2017 founders. Once the guitar is designed, submit the specifications to the fender custom shop for final approval, price verification, and an estimated delivery date. The fender custom shop is staffed with builders and doesnt communicate directly with consumers. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of. One thing i like about the gibsonepi way of doing things is that their chinese guitars get shipped to the states where a crew does a setup on it before it goes out to the store for the customer to buy. The dream factory directors cut by ross haines tells the incredible story of the renowned fender custom shop through the eyes of eight master builders who founded the shop. Factory tours from the fender visitor center youll embark on the fender factory and custom shop tour for a fascinating upclose and starttofinish look at the remarkable transformation of raw materials into fine fender guitars, basses, amplifiers and other products. John page supposedly started the custom shop at fender, i think from like end of the 80s into the mid 90s.
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